{"id":175816,"date":"2026-09-18T18:41:35","date_gmt":"2026-09-19T01:41:35","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=175816"},"modified":"2026-09-18T18:41:35","modified_gmt":"2026-09-19T01:41:35","slug":"blackpinks-rose-debuts-new-trick-in-apples-iphone-18-campaign","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/blackpinks-rose-debuts-new-trick-in-apples-iphone-18-campaign\/","title":{"rendered":"BLACKPINK\u2019s Ros\u00e9 debuts \u201cNew Trick\u201d in Apple\u2019s iPhone 18 campaign"},"content":{"rendered":"<p><strong>BLACKPINK\u2019s Ros\u00e9<\/strong> has joined forces with <strong>Apple<\/strong> for a new music video release connected to the launch of the <strong>iPhone 18<\/strong>. The singer and songwriter released \u201cNew Trick\u201d on September 18, 2026, with its accompanying music video filmed entirely with the iPhone 18 Pro as part of Apple\u2019s \u201cShot on iPhone\u201d campaign. Ros\u00e9 now joins artists such as Lady Gaga, Olivia Rodrigo, and The Weeknd, who have previously participated in the Apple campaign.<\/p>\n<p>Sonically, \u201cNew Trick\u201d draws on garage punk, blending the raw sound of garage rock with the fast energy of punk and a sprinkle of pop for the girls. The track\u2019s lyrics focus on moving forward despite the hard times in relationships and daily life. Amy Allen, who previously co-produced Ros\u00e9\u2019s global hit \u201cAPT.,\u201d also worked on the track alongside Andrew Wells, who previously collaborated with the singer on \u201cStay a Little Longer,\u201d a song from her debut album \u201cRosie.\u201d<\/p>\n<p>Watch the official video below:<\/p>\n<p><iframe loading=\"lazy\" title=\"ROS\u00c9 - new trick (OFFICIAL MUSIC VIDEO)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Lufa9QAFFeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The music video was directed by Dave Meyers, who has also directed projects for Taylor Swift, Kendrick Lamar, and Ariana Grande. Meanwhile, the video follows Ros\u00e9 through energetic, youthful scenes set against wide outdoor landscapes, giving the campaign a dynamic and outdoorsy feel. The release marks another major brand collaboration for Ros\u00e9 as she continues developing her solo career alongside her activities as a member of BLACKPINK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLACKPINK\u2019s Ros\u00e9 has joined forces with Apple for a new music video release connected to the launch of the iPhone 18. The singer and songwriter released \u201cNew Trick\u201d on September 18, 2026, with its accompanying music video filmed entirely with the iPhone 18 Pro as part of Apple\u2019s \u201cShot on iPhone\u201d campaign. Ros\u00e9 now joins [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":175817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[17,1034],"class_list":["post-175816","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-kpop","category-news","tag-blackpink","tag-rose"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/175816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=175816"}],"version-history":[{"count":1,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/175816\/revisions"}],"predecessor-version":[{"id":175819,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/175816\/revisions\/175819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/175817"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=175816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=175816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=175816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}