{"id":175350,"date":"2026-09-09T20:45:10","date_gmt":"2026-09-10T03:45:10","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=175350"},"modified":"2026-09-09T20:45:10","modified_gmt":"2026-09-10T03:45:10","slug":"youtube-addresses-questions-about-blackpink-member-lisas-recent-sawadika-promotion","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/youtube-addresses-questions-about-blackpink-member-lisas-recent-sawadika-promotion\/","title":{"rendered":"YouTube addresses questions about BLACKPINK member Lisa&#8217;s recent \u201cSaWaDiKa\u201d promotion"},"content":{"rendered":"<p><strong>YouTube<\/strong> has responded to speculation surrounding the promotion of<strong> BLACKPINK<\/strong> member <strong>Lisa<\/strong>&#8216;s latest music video, \u201c<strong>SaWaDiKa<\/strong>.\u201d The discussion began online as the video approached 100 million views less than 48 hours after its release on September 3, 2026. Some users questioned whether Lisa\u2019s team had paid for advertising to make the clip pop up frequently on people\u2019s YouTube homepages and recommendation feeds.<\/p>\n<p>Read YouTube&#8217;s explanation below:<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-175351\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation.jpg\" alt=\"\" width=\"1600\" height=\"900\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation.jpg 1600w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation-300x169.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation-1024x576.jpg 1024w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation-768x432.jpg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation-1536x864.jpg 1536w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/09\/BLACKPINKs-Lisa-Sawadika-Youtube-explanation-860x484.jpg 860w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The official @TeamYouTube account addressed the questions, explaining that appearing prominently in recommendations does not necessarily mean a video is being promoted through paid advertising. YouTube said its recommendation system uses different signals to personalize content for each user, including watch history, searches, likes and dislikes, and activity across YouTube and Google. This means users who have watched Lisa, BLACKPINK, or other K-pop content are more likely to have \u201cSaWaDiKa\u201d recommended to them.<\/p>\n<p><iframe loading=\"lazy\" title=\"LISA - SaWaDiKa (Official Music Video)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/FyS5dAywkEo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The speculation comes after Lisa\u2019s latest music video debuted with record-making numbers. \u201cSaWaDiKa\u201d received 70.8 million views in its first 24 hours, making it the biggest music video debut on YouTube in 2026 and the second-largest debut by a solo artist in the platform\u2019s history. The record holder is also Lisa, whose \u201cLALISA\u201d music video took YouTube by storm with 73.6 million views. \u201cSaWaDiKa\u201d will be featured in Lisa\u2019s upcoming EP \u201cPRESS PLAY,\u201d scheduled for release on October 23, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has responded to speculation surrounding the promotion of BLACKPINK member Lisa&#8216;s latest music video, \u201cSaWaDiKa.\u201d The discussion began online as the video approached 100 million views less than 48 hours after its release on September 3, 2026. Some users questioned whether Lisa\u2019s team had paid for advertising to make the clip pop up frequently [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":175352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[17,954],"class_list":["post-175350","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-kpop","category-news","tag-blackpink","tag-lisa"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/175350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=175350"}],"version-history":[{"count":1,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/175350\/revisions"}],"predecessor-version":[{"id":175354,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/175350\/revisions\/175354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/175352"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=175350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=175350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=175350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}