{"id":174853,"date":"2026-09-01T10:52:31","date_gmt":"2026-09-01T17:52:31","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=174853"},"modified":"2026-09-01T10:52:31","modified_gmt":"2026-09-01T17:52:31","slug":"katseye-teams-up-with-hersheys-for-a-new-creme-bars-campaign","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/katseye-teams-up-with-hersheys-for-a-new-creme-bars-campaign\/","title":{"rendered":"KATSEYE teams up with Hershey\u2019s for a new Creme Bars campaign"},"content":{"rendered":"<p><strong>KATSEYE<\/strong> has joined forces with<strong> Hershey\u2019s<\/strong> to introduce the company\u2019s new Creme Bars through a campaign featuring the 5-member girl group. The first flavors are Salted Caramel and Affogato, and the commercial gives KATSEYE\u2019s well-known git \u201cPinky Up\u201d gesture a sweet new meaning. The Salted Caramel bar combines sweet and salty flavors, while the Affogato option includes coffee-flavored caramel and vanilla creme inspired by the Italian dessert.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cWe love that Hershey\u2019s Creme Bars make those moments feel a little more fun. The partnership felt natural because it\u2019s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself,\u201d KATSEYE said.<\/p>\n<p>\u201cFrom the trend-forward flavors to our partnership with KATSEYE, Hershey\u2019s Creme Bars were designed to inspire discovery, self-expression and shareable moments that feel uniquely your own,\u201d Katrina Vatter, senior brand manager at The Hershey Company, shared in a statement.<\/p><\/blockquote>\n        <\/figure>\n        \n<p><iframe loading=\"lazy\" title=\"KATSEYE x HERSHEY\u2019S | \u201cPINKY UP\u201d MV\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/AlHHyTWQFzw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The collaboration is part of Hershey\u2019s larger \u201cHershey\u2019s. It\u2019s Your Happy Place\u201d campaign, which focuses on finding happiness in everyday moments. The campaign features KATSEYE\u2019s five-member lineup before Sophia\u2019s recent hiatus and Manon\u2019s indefinite break from the group. The partnership follows a successful but difficult year for the group, which earned its first #1 album on the Billboard 200 with its latest release, \u201cWILD.\u201d<\/p>\n<p>KATSEYE has also faced several challenges throughout 2026. Manon began a hiatus in February 2026, while Sophia recently stepped away from group activities to focus on her mental health. Megan also sprained her ankle during rehearsals, forcing the group to cancel its Daisy Chain Fields festival performance on August 28, 2026. Despite these setbacks, KATSEYE is preparing to begin their Wildworld Tour on September 1 in Dublin. HYBE x Geffen has confirmed that Sophia will miss the European and United Kingdom dates in September, while her participation in the North American tour in October remains unclear. This will make the \u201cGnarly\u201d performers a quartet as Manon and Sophia rejoin the group at some point this year or in 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KATSEYE has joined forces with Hershey\u2019s to introduce the company\u2019s new Creme Bars through a campaign featuring the 5-member girl group. The first flavors are Salted Caramel and Affogato, and the commercial gives KATSEYE\u2019s well-known git \u201cPinky Up\u201d gesture a sweet new meaning. The Salted Caramel bar combines sweet and salty flavors, while the Affogato [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":174869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,7,4],"tags":[3392],"class_list":["post-174853","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-news","category-pop","tag-katseye"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/174853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=174853"}],"version-history":[{"count":2,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/174853\/revisions"}],"predecessor-version":[{"id":174871,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/174853\/revisions\/174871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/174869"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=174853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=174853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=174853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}