{"id":174041,"date":"2026-08-19T16:02:52","date_gmt":"2026-08-19T23:02:52","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=174041"},"modified":"2026-08-19T16:02:52","modified_gmt":"2026-08-19T23:02:52","slug":"ourbirthday-introduces-whip-hop-sound-with-their-official-group-debut","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/ourbirthday-introduces-whip-hop-sound-with-their-official-group-debut\/","title":{"rendered":"OurBirthday introduces \u201cwhip-hop\u201d sound with their official group debut"},"content":{"rendered":"<p><strong>OurBirthday<\/strong> officially introduced themselves to audiences during a debut showcase at Blue Square in Seoul on August 19, 2026. The seven-member team has three Korean members, two Japanese members, one Thai member, and one Taiwanese member. Managed by JYP Entertainment subsidiary Innit Entertainment, OurBirthday is the company\u2019s latest all-female group, following NMIXX, who debuted in 2022. During their showcase, the OurBirthday girls performed their debut track \u201cSqueezy\u201d and a new version of their pre-debut song \u201cHungry.\u201d<\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iT1VSQklSVEhEQVkg4oCcU1FVRUVaWeKAnSBNL1YiIHdpZHRoPSIxMjQwIiBoZWlnaHQ9IjY5OCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC9mNVcycloxRmRCUT9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/borlabs-cookie\/1\/yt_f5W2rZ1FdBQ_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The group also introduced a musical approach named \u201cwhip-hop.\u201d The young ladies explained that this style combines their different personalities with the strong energy of hip-hop, similar to how different ingredients are combined in whipped cream. Member Kuk Cho-rok said the group wants to become known for energetic and distinctive performances. However, the members also expressed that they do not plan to limit their future music to one genre.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">OURBIRTHDAY&#39;s signature genre is officially \u201cWHIP-HOP\u201d! \ud83c\udf66\ud83d\udd25<\/p>\n<p>A unique blend of a free, playful \u201cWhipped\u201d vibe and intense hip-hop energy, created to showcase the individuality of all seven members.<a href=\"https:\/\/x.com\/hashtag\/OURBIRTHDAY?src=hash&amp;ref_src=twsrc%5Etfw\">#OURBIRTHDAY<\/a> <a href=\"https:\/\/x.com\/hashtag\/WHIPHOP?src=hash&amp;ref_src=twsrc%5Etfw\">#WHIPHOP<\/a> <a href=\"https:\/\/x.com\/hashtag\/OBD?src=hash&amp;ref_src=twsrc%5Etfw\">#OBD<\/a> <a href=\"https:\/\/x.com\/hashtag\/%EC%95%84%EC%9B%8C%EB%B2%8C%EC%8A%A4%EB%8D%B0%EC%9D%B4?src=hash&amp;ref_src=twsrc%5Etfw\">#\uc544\uc6cc\ubc8c\uc2a4\ub370\uc774<\/a>  <a href=\"https:\/\/t.co\/MiGD1VUCkq\">pic.twitter.com\/MiGD1VUCkq<\/a><\/p>\n<p>&mdash; JYP Nation Picks (@jype_basement) <a href=\"https:\/\/x.com\/jype_basement\/status\/2086390147768304013?ref_src=twsrc%5Etfw\">August 9, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>&#8220;Whip-hop is a genre that only OurBirthday can create, but we also have many different sides to us, so we plan to present diverse genres as well,&#8221; vocalist Shin Hye-won shared.<\/p><\/blockquote>\n        <\/figure>\n        \n<p>Several group members had already appeared in television competitions before debuting in OurBirthday. Leader Cho Hye-jin appeared on \u201cStreet Dance Girls Fighter 2\u201d and later won \u201cThe Ddanddara.\u201d Japanese member U also competed on \u201cThe Ddanddara,\u201d while Shin previously appeared on \u201cR U Next?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OurBirthday officially introduced themselves to audiences during a debut showcase at Blue Square in Seoul on August 19, 2026. The seven-member team has three Korean members, two Japanese members, one Thai member, and one Taiwanese member. Managed by JYP Entertainment subsidiary Innit Entertainment, OurBirthday is the company\u2019s latest all-female group, following NMIXX, who debuted in [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":174073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[4252],"class_list":["post-174041","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-kpop","category-news","tag-ourbirthday"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/174041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=174041"}],"version-history":[{"count":2,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/174041\/revisions"}],"predecessor-version":[{"id":174076,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/174041\/revisions\/174076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/174073"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=174041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=174041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=174041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}