{"id":173500,"date":"2026-08-11T12:53:42","date_gmt":"2026-08-11T19:53:42","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=173500"},"modified":"2026-08-11T12:53:42","modified_gmt":"2026-08-11T19:53:42","slug":"bts-v-becomes-global-ambassador-for-champions-true-champion-campaign","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/bts-v-becomes-global-ambassador-for-champions-true-champion-campaign\/","title":{"rendered":"BTS\u2019 V becomes global ambassador for Champion\u2019s True Champion campaign"},"content":{"rendered":"<p><strong>BTS\u2019 V<\/strong> has become one of the main global faces of<strong> Champion\u2019s new True Champion campaign<\/strong>. The fashion brand announced the partnership on August 10, 2026. The BTS star appears alongside Romeo Beckham, Danna Paola, Kyle Kuzma, Sofi Tukker, Megan Keller, Bella Sims, and Jaalen Best as part of the brand\u2019s image. In promotional photos shared by Champion on Instagram, V was photographed looking directly at the camera while wearing a dark blue hoodie from the company\u2019s clothing line.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">SPOKEN LIKE A TRUE CHAMPION<\/p>\n<p>Your style says it all.<a href=\"https:\/\/x.com\/hashtag\/TrueChampion?src=hash&amp;ref_src=twsrc%5Etfw\">#TrueChampion<\/a> <a href=\"https:\/\/t.co\/LaA4ezuM7r\">pic.twitter.com\/LaA4ezuM7r<\/a><\/p>\n<p>&mdash; CHAMPION (@ChampionUSA) <a href=\"https:\/\/x.com\/ChampionUSA\/status\/2087162256463171639?ref_src=twsrc%5Etfw\">August 11, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cA history of wins that began with a winning spirit \u2014 and the determination to keep showing up,\u201d the description of the campaign on Champion\u2019s website says. \u201cBut unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation.\u201d<\/p><\/blockquote>\n        <\/figure>\n        \n<p>Stefani Fleurant, executive vice president of marketing, sport, and lifestyle at Authentic Brands Group, said V was a natural choice for the campaign because of his creative vision, international influence, and connection with fans. Authentic Brands Group acquired Champion in 2024, and this campaign focuses on the company\u2019s winning spirit and brings together people from music, sports, and entertainment who have audiences in different parts of the world.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cThis campaign celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world,\u201d Fleurant affirmed.<\/p><\/blockquote>\n        <\/figure>\n        \n<figure class=\"wp-block-pullquote\">\n        <blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Introducing V for Champion <a href=\"https:\/\/t.co\/EmfJ8ZNs8D\">pic.twitter.com\/EmfJ8ZNs8D<\/a><\/p>\n<p>&mdash; CHAMPION (@ChampionUSA) <a href=\"https:\/\/x.com\/ChampionUSA\/status\/2086799907290022153?ref_src=twsrc%5Etfw\">August 10, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>V has already been the face of other major fashion houses. The \u201cRainy Days\u201d singer has previously served as a global ambassador for luxury brands, including Cartier and Celine. In May 2026, V and the other BTS members also partnered with Nike on a customizable collection to honor their ongoing ARIRAN World Tour, which is currently visiting North American cities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS\u2019 V has become one of the main global faces of Champion\u2019s new True Champion campaign. The fashion brand announced the partnership on August 10, 2026. The BTS star appears alongside Romeo Beckham, Danna Paola, Kyle Kuzma, Sofi Tukker, Megan Keller, Bella Sims, and Jaalen Best as part of the brand\u2019s image. In promotional photos [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":173501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[49,936],"class_list":["post-173500","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-kpop","category-news","tag-bts","tag-v"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/173500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=173500"}],"version-history":[{"count":1,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/173500\/revisions"}],"predecessor-version":[{"id":173504,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/173500\/revisions\/173504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/173501"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=173500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=173500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=173500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}