{"id":16211,"date":"2021-11-12T19:06:55","date_gmt":"2021-11-13T03:06:55","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=16211"},"modified":"2023-01-18T04:53:50","modified_gmt":"2023-01-18T12:53:50","slug":"sm-entertainment-under-fire-for-using-bts-j-hope-in-their-advertising","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/sm-entertainment-under-fire-for-using-bts-j-hope-in-their-advertising\/","title":{"rendered":"SM Entertainment under fire for using BTS&#8217; J-Hope in their advertising"},"content":{"rendered":"<p><strong>ARMY<\/strong> is very upset with the <strong>SM Entertainment<\/strong> company because they used an animation very similar to that of the character of the <strong>BTS<\/strong> rapper, <strong>J-Hope,<\/strong> in their advertising. <strong>Internet<\/strong> users have started a debate about whether it really is plagiarism or just have similar characteristics.<\/p>\n<p>SM Entertainment is one of the most important companies in the K-pop industry, as it was one of the pioneers in starting to recruit, prepare, and launch idols.<\/p>\n<p> Its ranks include groups like <strong>EXO, Super Junior, Red Velvet, Girls&#8217; Generation, NCT,<\/strong> and all of their sub-units; among others, as well as artists <strong>Taemin, Taeyeon, Yuri, Baekhyun,<\/strong> and many more.<\/p>\n<p>This week, the company unveiled the new updates for Dear U, an SM software development company, which is responsible for many different products and applications used in <strong>K-Pop,<\/strong> from Everysing, Lysn, and Bubble.<\/p>\n<p>During a presentation, he unveiled that his plans to create future content under his <strong>&#8220;Metaverse&#8221;<\/strong> called SM Culture Universe (SMCU) through NFT, which have been deemed controversial. According to the new project, users could create their own avatar character.<\/p>\n<p>When explaining the concept, the company showed an image to explain the idea and a very familiar character appeared in it, it was the <strong>TinyTAN<\/strong> animation of J-Hope, who is part of BTS and a member of the <strong>HYBE<\/strong> agency, so no has nothing to do with SM.<\/p>\n<p>After revealing this publicity, social media users and the ARMY were confused and expressed annoyance at SM Entertainment and Dear U for using the character of J-Hope for their marketing.<\/p>\n<p> Some accused the company representing EXO and Super Junior of plagiarism.<\/p>\n<p>The entertainment company withdrew the video, however many fans still want to know why SM used an illustration that does not belong to them and ask for an explanation.<\/p>\n<p>C<\/p>\n<p> Meanwhile, other netizens and members of other fandom have said that the character only has similarities with that of BTS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ARMY is very upset with the SM Entertainment company because they used an animation very similar to that of the character of the BTS rapper, J-Hope, in their advertising. Internet users have started a debate about whether it really is plagiarism or just have similar characteristics. SM Entertainment is one of the most important companies [&hellip;]<\/p>\n","protected":false},"author":2988,"featured_media":16213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[49,930],"class_list":{"0":"post-16211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kpop","8":"tag-bts","9":"tag-j-hope"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/16211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/2988"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=16211"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/16211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/16213"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=16211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=16211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=16211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}