{"id":160569,"date":"2026-02-28T13:52:28","date_gmt":"2026-02-28T21:52:28","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=160569"},"modified":"2026-02-28T13:52:28","modified_gmt":"2026-02-28T21:52:28","slug":"shinsegae-department-store-showcases-blackpinks-go-music-video-in-myeongdong","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/shinsegae-department-store-showcases-blackpinks-go-music-video-in-myeongdong\/","title":{"rendered":"Shinsegae Department Store showcases BLACKPINK\u2019s \u201cGO\u201d music video in Myeongdong"},"content":{"rendered":"<h2>Shinsegae Square features BLACKPINK\u2019s comeback in central Seoul<\/h2>\n<p><strong>Shinsegae Department Store<\/strong> lit up Myeongdong with <strong>BLACKPINK\u2019s latest music video<\/strong> following the quartet\u2019s comeback. In celebration of the release of their third mini-album \u201c<strong>DEADLINE<\/strong>\u201d and its title track \u201cGO,\u201d the retailer projected the video on the main digital billboard at Shinsegae Square on February 27, 2026. The massive outdoor screen is located on the department store\u2019s main building and has become a popular landmark in one of Seoul\u2019s busiest shopping districts.<\/p>\n<p><iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/youtu.be\/doCsHaFMp6w\" title=\"BLACKPINK &#039;GO&#039; MV | Shinsegae Square, Myeongdong, Seoul\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/doCsHaFMp6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>The digital fa\u00e7ade draws attention as fans gather in Myeongdong<\/h2>\n<p>Shinsegae Square is known for large-scale digital visuals and immersive video content that attract multiple visitors. Meanwhile, BLACKPINK\u2019s comeback gained notable visibility with the music video for \u201cGO\u201d lighting up the screen. The neon backdrop of Myeongdong\u2019s streets added to the atmosphere as fans gathered to watch the broadcast. The location has previously featured branded visuals and seasonal art, but this event placed BLACKPINK at the center of attention in one of South Korea\u2019s premier retail hubs.<\/p>\n<p><iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/youtu.be\/2GJfWMYCWY0?si=DF7RAtrlJRwyothA\" title=\"BLACKPINK - \u2018GO\u2019 M\/V\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/2GJfWMYCWY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>The DEADLINE promotions expand beyond regular promotions<\/h2>\n<p>The billboard screening is part of a broader promotional rollout for the \u201cDEADLINE\u201d mini-album. A special listening session is currently being held at the National Museum of Korea from February 26 to March 8, 2026, during regular museum hours. This marks the first time a KPop act collaborates with the National Museum of Korea, with BLACKPINK particularly having a spot at the museum&#8217;s &#8220;Path of History&#8221; in the main lobby for the listening session. In addition, the Museum was lit up in pink to celebrate the release of the group&#8217;s latest EP.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-160570\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea.jpg\" alt=\"\" width=\"1200\" height=\"800\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea.jpg 1200w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-300x200.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-1024x683.jpg 1024w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-768x512.jpg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-330x220.jpg 330w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-420x280.jpg 420w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-615x410.jpg 615w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BLACKPINK-National-Museum-of-Korea-860x573.jpg 860w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shinsegae Square features BLACKPINK\u2019s comeback in central Seoul Shinsegae Department Store lit up Myeongdong with BLACKPINK\u2019s latest music video following the quartet\u2019s comeback. In celebration of the release of their third mini-album \u201cDEADLINE\u201d and its title track \u201cGO,\u201d the retailer projected the video on the main digital billboard at Shinsegae Square on February 27, 2026. [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":160571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[17],"class_list":{"0":"post-160569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-blackpink"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/160569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=160569"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/160569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/160571"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=160569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=160569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=160569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}