{"id":160484,"date":"2026-02-27T12:45:52","date_gmt":"2026-02-27T20:45:52","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=160484"},"modified":"2026-02-27T12:45:52","modified_gmt":"2026-02-27T20:45:52","slug":"kai-becomes-korean-brand-ambassador-for-lacoste-in-2026","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/kai-becomes-korean-brand-ambassador-for-lacoste-in-2026\/","title":{"rendered":"Kai becomes Korean brand ambassador for Lacoste in 2026"},"content":{"rendered":"<p><strong>EXO\u2019s Kai<\/strong> has officially been selected as the Korean brand ambassador for <strong>Lacoste<\/strong>, the sports brand shared on February 27, 2026. The company explained that Kai\u2019s determination and focus mirror the brand\u2019s identity. According to Lacoste, his ability to balance power and restraint on stage reflects the symbolic alligator that represents the company\u2019s style and philosophies.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-160492\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1.jpeg\" alt=\"\" width=\"1200\" height=\"800\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1.jpeg 1200w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-300x200.jpeg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-1024x683.jpeg 1024w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-768x512.jpeg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-330x220.jpeg 330w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-420x280.jpeg 420w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-615x410.jpeg 615w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/Kai-Lacoste-2026-1-860x573.jpeg 860w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The brand also noted that Kai\u2019s mindset as an artist aligns with the values of founder Ren\u00e9 Lacoste, particularly endurance, willingness to take on challenges, and personal style. Before this official appointment, the EXO member had already joined forces with Lacoste as a model for the Fall Winter 2025 season. He also attended the brand\u2019s fashion show during Paris Fashion Week in the second half of 2025.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>&#8220;The tenacity and focus that Kai shows toward his goals, not to mention his ability to showcase both power and restraint on stage, closely resembles the alligator, which is the symbol of our brand. Kai was chosen as our brand ambassador because his attitude as an artist aligned with founder Ren Lacoste&#8217;s philosophies of endurance, willingness to pursue challenges, and style.&#8221;<\/p><\/blockquote>\n        <\/figure>\n        \n<p>With this new role, Kai is expected to participate in various campaigns throughout 2026. Most recently, KAI also participated in EXO\u2019s latest comeback, \u201c<strong>REVERXE<\/strong>,\u201d which marked their eighth album. The project debuted atop of the Circle Album Chart and became EXO\u2019s eighth album to sell over a million copies.<\/p>\n<p><iframe hcb-fetch-image-from=\"https:\/\/open.spotify.com\/intl-es\/album\/4ZXDMoZKLnkxFyqRGmCLnB?si=JzggQK0dRu6q7YH-SRpSAw[\/embed\" title=\"Spotify Embed: REVERXE - The 8th Album\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/album\/4ZXDMoZKLnkxFyqRGmCLnB?si=JzggQK0dRu6q7YH-SRpSAw%5B%2Fembed&amp;utm_source=oembed\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXO\u2019s Kai has officially been selected as the Korean brand ambassador for Lacoste, the sports brand shared on February 27, 2026. The company explained that Kai\u2019s determination and focus mirror the brand\u2019s identity. According to Lacoste, his ability to balance power and restraint on stage reflects the symbolic alligator that represents the company\u2019s style and [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":160485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[939],"class_list":{"0":"post-160484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-exo"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/160484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=160484"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/160484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/160485"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=160484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=160484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=160484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}