{"id":159817,"date":"2026-02-20T08:48:58","date_gmt":"2026-02-20T16:48:58","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=159817"},"modified":"2026-02-20T08:48:58","modified_gmt":"2026-02-20T16:48:58","slug":"bts-v-expands-global-brand-partnerships-across-fashion-beauty-and-lifestyle-in-2026","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/bts-v-expands-global-brand-partnerships-across-fashion-beauty-and-lifestyle-in-2026\/","title":{"rendered":"BTS V expands global brand partnerships across fashion, beauty, and lifestyle in 2026"},"content":{"rendered":"<h2>Luxury fashion and jewellery partnerships continue in 2026<\/h2>\n<p>In 2026, <strong>Kim Taehyung<\/strong>, known worldwide as<strong> V<\/strong> from <strong>BTS<\/strong>, continues to build strong brand collaborations following his return from military service in 2025. While his main focus has been on getting back together with BTS and preparing for the release of their upcoming album and world tour, his collaborations have kept him on the spotlight. For example, his partnerships extend across major international markets including Paris, Seoul and Tokyo.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/celineofficial\/status\/1965762603906637848?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">CELINE EDITORIALS \u200b<\/p>\n<p>V wearing CELINE for W Korea Volume 9. \u200b<\/p>\n<p>Photographed by Jong Park Ha\u200b<br \/>Styled by Kim Ye Jin\u200b<a href=\"https:\/\/twitter.com\/hashtag\/CELINE?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#CELINE<\/a> <a href=\"https:\/\/t.co\/UhwadxW8lX\">pic.twitter.com\/UhwadxW8lX<\/a><\/p>\n<p>&mdash; CELINE (@celineofficial) <a href=\"https:\/\/twitter.com\/celineofficial\/status\/1965762603906637848?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 10, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Celine<\/strong> appointed V as a global brand ambassador in March 2023. The partnership remains active in 2026, focusing on campaign appearances and seasonal collections under the brand\u2019s creative direction. <strong>Cartier<\/strong> also named him a global ambassador in July 2023. V\u2019s association began with the Panth\u00e8re de Cartier campaign and continues as part of the jewellery house\u2019s core branding efforts. Both partnerships position V as a representative of luxury brands with consistent international popularity.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/Cartier\/status\/1681587390723543041?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The Maison is very pleased to announce the pop icon V of <a href=\"https:\/\/twitter.com\/bts_bighit?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@bts_bighit<\/a> as the newest Cartier ambassador, wearing the Panth\u00e8re de Cartier collection.\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/Panth%C3%A8redeCartier?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Panth\u00e8redeCartier<\/a> <a href=\"https:\/\/t.co\/c2DXoJPWXm\">pic.twitter.com\/c2DXoJPWXm<\/a><\/p>\n<p>&mdash; Cartier (@Cartier) <a href=\"https:\/\/twitter.com\/Cartier\/status\/1681587390723543041?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 19, 2023<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Beauty, beverage, and lifestyle brands strengthen commercial presence<\/h2>\n<p>The KPop star\u2019s partnerships are not limited to fashion. V\u2019s collaborations also extend into outdoor apparel, beauty, and beverages. In August 2025, <strong>Snow Peak Apparel<\/strong> announced him as global ambassador for its Fall and Winter line, generating strong visibility in South Korea during the Chuseok period. Late 2025 brought additional appointments, including <strong>TIRTIR<\/strong> as a global beauty ambassador and<strong> Yunth<\/strong> as an exclusive ambassador in Japan.<\/p>\n<p>In June 2025, <strong>Coca-Cola Korea<\/strong> named the BTS member its official ambassador for Coca-Cola Zero campaigns. Later that year,<strong> Compose Coffee<\/strong> launched the limited edition V COMPOSED menu featuring three signature drinks (Rich Allegro, Yuja Staccato and Dolce Serenade). These partnerships remain active in 2026, showing V\u2019s versatility as a brand ambassador in luxury, outdoor apparel, beauty, skincare, and beverages. This makes it the BTS member with the most brand ambassadorships, alongisde Jin.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/Taebearv17\/status\/1985264399221969145?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u2014 brand deals each members of bts under their own name. *so far. <a href=\"https:\/\/t.co\/QVxMd2U8iN\">pic.twitter.com\/QVxMd2U8iN<\/a><\/p>\n<p>&mdash; \ud83d\udc08\u200d\u2b1b\ud83d\udca2 (@Taebearv17) <a href=\"https:\/\/twitter.com\/Taebearv17\/status\/1985264399221969145?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 3, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Here\u2019s V\u2019s official partnership list:<\/h2>\n<ul>\n<li>Compose Coffee.<\/li>\n<li>Coca-Cola.<\/li>\n<li>Yunth.<\/li>\n<li>TIRTIR.<\/li>\n<li>Snow Peak Apparel.<\/li>\n<li>Cartier.<\/li>\n<li>Celine.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Luxury fashion and jewellery partnerships continue in 2026 In 2026, Kim Taehyung, known worldwide as V from BTS, continues to build strong brand collaborations following his return from military service in 2025. While his main focus has been on getting back together with BTS and preparing for the release of their upcoming album and world [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":159818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[49,936],"class_list":{"0":"post-159817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-bts","11":"tag-v"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/159817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=159817"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/159817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/159818"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=159817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=159817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=159817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}