{"id":158669,"date":"2026-02-06T15:53:16","date_gmt":"2026-02-06T23:53:16","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=158669"},"modified":"2026-02-06T15:53:16","modified_gmt":"2026-02-06T23:53:16","slug":"bts-launches-massive-cultural-project-in-seoul-ahead-of-new-album-release","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/bts-launches-massive-cultural-project-in-seoul-ahead-of-new-album-release\/","title":{"rendered":"BTS launches massive cultural project in Seoul ahead of new album release"},"content":{"rendered":"<p><strong>BTS<\/strong>\u2019 upcoming release will redefine promotion in the Kpop scene. The idols are gearing up the audience for their upcoming fifth full-album, \u201cARIRANG,\u201d which is expected to be the most successful of their journey as idols.<\/p>\n<p>On February 6, BigHit Music<strong>, BTS\u2019 music agency, rolled out another large-scale project, transforming Seoul into a citywide cultural experience<\/strong><em>. \u201cBTS THE CITY ARIRANG SEOUL\u201d<\/em> will take place from March 20 to April 12, featuring immersive cultural spaces across the capital.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-158673\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG.jpg\" alt=\"FROM MARCH 20 TO APRIL 12 BTS WILL TAKE SEOUL \" width=\"1200\" height=\"800\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG.jpg 1200w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-300x200.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-1024x683.jpg 1024w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-768x512.jpg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-330x220.jpg 330w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-420x280.jpg 420w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-615x410.jpg 615w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2026\/02\/BTS-NEW-EVENT-TO-CELEBRATE-ARIRANG-860x573.jpg 860w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>On March 20, the album\u2019s release day, major landmarks such as Sungnyemun (Namdaemun Gate) and N Seoul Tower will be<strong> illuminated<\/strong> with a media fa\u00e7ade display. The project extends beyond landmark installations, as a <strong>lounge-style program<\/strong> for enjoying BTS\u2019s music will be set up at Yeouido Hangang Park. BigHit Music explained why they wanted to roll out a major project:<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cThe project was designed so that tourists and residents alike can experience culture and art in a new way while<strong> enjoying BTS\u2019s comeback<\/strong>. The initiative is being carried out in collaboration with the Seoul Metropolitan Government, offering a wide range of activities. Various partnership events, including food and beverage and mobility programs, are also planned. We ask for your enthusiastic anticipation.\u201d<\/p><\/blockquote>\n        <\/figure>\n        \n","protected":false},"excerpt":{"rendered":"<p>BTS\u2019 upcoming release will redefine promotion in the Kpop scene. The idols are gearing up the audience for their upcoming fifth full-album, \u201cARIRANG,\u201d which is expected to be the most successful of their journey as idols. On February 6, BigHit Music, BTS\u2019 music agency, rolled out another large-scale project, transforming Seoul into a citywide cultural [&hellip;]<\/p>\n","protected":false},"author":3102,"featured_media":158670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,2264,16],"tags":[49],"class_list":{"0":"post-158669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-entertainment","9":"category-kpop","10":"tag-bts"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/158669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=158669"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/158669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/158670"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=158669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=158669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=158669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}