{"id":157345,"date":"2026-01-23T10:13:07","date_gmt":"2026-01-23T18:13:07","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=157345"},"modified":"2026-01-23T10:13:07","modified_gmt":"2026-01-23T18:13:07","slug":"blackpinks-lisa-becomes-nikes-global-ambassador-through-a-long-term-partnership","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/blackpinks-lisa-becomes-nikes-global-ambassador-through-a-long-term-partnership\/","title":{"rendered":"BLACKPINK\u2019s Lisa becomes Nike\u2019s global ambassador through a long-term partnership"},"content":{"rendered":"<p><strong>Lisa from BLACKPINK<\/strong> has officially become a global ambassador for <strong>Nike<\/strong> through a long-term partnership announced on January 20, 2026. The collaboration marks a significant milestone in her fashion career, connecting her personal history with the sportswear brand in a worldwide campaign. Lisa is also known for her work as an Amazing Thailand Ambassador, her continued partnership with the oral care brand Dentiste, and luxury brands, including Celine, Bulgari, and Louis Vuitton.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/ComplexSneakers\/status\/2013749922810466641?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Lisa officially announces she is a part of the Nike family<\/p>\n<p>\ud83d\udcf8: <a href=\"https:\/\/twitter.com\/Nike?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@Nike<\/a> <a href=\"https:\/\/t.co\/8doe0qM8BR\">pic.twitter.com\/8doe0qM8BR<\/a><\/p>\n<p>&mdash; Complex Sneakers (@ComplexSneakers) <a href=\"https:\/\/twitter.com\/ComplexSneakers\/status\/2013749922810466641?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 20, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Nike welcomed her with a statement highlighting her global recognition and influence, \u201cnot many get on a first-name basis with the world. Welcome to Nike, LISA,\u201d the brand said. The first campaign images were photographed in Paris and feature Lisa wearing<strong> Nike Air Max 95<\/strong> sneakers. The shoe has a strong connection to street culture and reflects Lisa\u2019s personal style. The \u201cRockstar\u201d singer shared that Nike has been part of her life since her trainee days, long before her debut with BLACKPINK, sharing memories of her saving up to get herself Nike sneakers for dance practice.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cI remember I saved my allowance to buy a pair of Nike Dunk Highs for training. I was so young, so that moment and those shoes will forever be one of my most vivid Nike memories.\u201d<\/p><\/blockquote>\n        <\/figure>\n        \n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/houseofheat\/status\/2014043826894115316?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">For the announcement, LISA was wearing the Nike Air Max 95 &#39;Pink Foam,&#39; a pair expected to return soon \ud83e\ude77\ud83e\ude77<\/p>\n<p>Details: <a href=\"https:\/\/t.co\/kmoHuGXii0\">https:\/\/t.co\/kmoHuGXii0<\/a> <a href=\"https:\/\/t.co\/5Hy9KuWOVV\">https:\/\/t.co\/5Hy9KuWOVV<\/a> <a href=\"https:\/\/t.co\/Xrm2LKn4Io\">pic.twitter.com\/Xrm2LKn4Io<\/a><\/p>\n<p>&mdash; House of Heat\u00b0 (@houseofheat) <a href=\"https:\/\/twitter.com\/houseofheat\/status\/2014043826894115316?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 21, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As part of the partnership, Lisa will appear in global advertising campaigns and support messages aimed at inspiring women through sport and fashion. Meanwhile, the Thai superstar will conclude the Deadline World Tour with her BLACKPINK members in Hong Kong on January 26, 2026. After that, the quartet will release their first recording project in early three years since their second album \u201cBorn Pink.\u201d It will come as a 5-track mini-album titled \u201cDeadline,\u201d releasing on February 27, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lisa from BLACKPINK has officially become a global ambassador for Nike through a long-term partnership announced on January 20, 2026. The collaboration marks a significant milestone in her fashion career, connecting her personal history with the sportswear brand in a worldwide campaign. Lisa is also known for her work as an Amazing Thailand Ambassador, her [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":157348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,1597,7],"tags":[17,954],"tmauthors":[],"class_list":{"0":"post-157345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-fashion","9":"category-news","10":"tag-blackpink","11":"tag-lisa"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/157345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=157345"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/157345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/157348"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=157345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=157345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=157345"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=157345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}