{"id":157130,"date":"2026-01-20T11:35:57","date_gmt":"2026-01-20T19:35:57","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=157130"},"modified":"2026-01-20T11:35:57","modified_gmt":"2026-01-20T19:35:57","slug":"sm-entertainment-reveals-its-next-3-0-strategy-and-confirms-a-new-boy-group-debut","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/sm-entertainment-reveals-its-next-3-0-strategy-and-confirms-a-new-boy-group-debut\/","title":{"rendered":"SM Entertainment reveals its \u201cNext 3.0 Strategy\u201d and confirms a new boy group debut"},"content":{"rendered":"<p><strong>SM Entertainment<\/strong> has shared a new long-term goal as it works toward becoming a stronger global K-pop company. On January 20, 2026, the company released a video titled \u201c<strong>SM Next 3.0<\/strong>\u201d on its official YouTube channel. The presentation introduced an updated strategy that builds on the current \u201cSM 3.0 framework\u201d and focuses on a multi-creative production system designed to support growth and change.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/SMNBG25\/status\/2013466212693332054?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">SM NEXT 3.0: SM\u2019s Next Chapter Part 1. Mentions a new boy group set to debut in 2026!! <a href=\"https:\/\/twitter.com\/hashtag\/SMTR25?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SMTR25<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMNBG?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SMNBG<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMTOWN?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SMTOWN<\/a> <a href=\"https:\/\/t.co\/17sUq1668G\">pic.twitter.com\/17sUq1668G<\/a><\/p>\n<p>&mdash; SMNBG25 (slow) (@SMNBG25) <a href=\"https:\/\/twitter.com\/SMNBG25\/status\/2013466212693332054?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 20, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Under this plan, SM Entertaiment will continue developing its five-unit multi-production structure. <strong>CEO Tak Young Joon<\/strong> explained that artists will remain the top priority for the agency, with creators being carefully matched to each artist. He also stated that the company wants a more flexible creative system to respond to changing trends and new artistic needs. This approach is meant to allow different creative teams to work more freely around each artist.<\/p>\n<p><iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/youtu.be\/K583Jch6xXM\" title=\"SM NEXT 3.0: SM\u2019s Next Chapter Part 1\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/K583Jch6xXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The company confirmed plans to debut a new boy group in 2026. The members may be selected from the trainee team SMTR25. However, additional details haven\u2019t been announced. The group is expected to be introduced gradually through the variety program \u201cReply High School,\u201d scheduled to air in early 2026. SM Entertaiment also unveiled its global expansion plans, including partnerships in China, Thailand, and Japan, and set a goal to become Asia\u2019s largest music publishing company within five years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SM Entertainment has shared a new long-term goal as it works toward becoming a stronger global K-pop company. On January 20, 2026, the company released a video titled \u201cSM Next 3.0\u201d on its official YouTube channel. The presentation introduced an updated strategy that builds on the current \u201cSM 3.0 framework\u201d and focuses on a multi-creative [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":157132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[],"tmauthors":[],"class_list":{"0":"post-157130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/157130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=157130"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/157130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/157132"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=157130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=157130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=157130"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=157130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}