{"id":156944,"date":"2026-01-18T08:32:21","date_gmt":"2026-01-18T16:32:21","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=156944"},"modified":"2026-01-18T08:32:21","modified_gmt":"2026-01-18T16:32:21","slug":"cortis-become-friends-of-the-nba-through-global-partnership","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/cortis-become-friends-of-the-nba-through-global-partnership\/","title":{"rendered":"CORTIS become Friends of the NBA through global partnership"},"content":{"rendered":"<p>The<strong> NBA<\/strong> announced on January 18, 2026, that the KPop boy group<strong> CORTIS<\/strong> had been selected as <strong>Friends of the NBA<\/strong>. The Friends of the NBA program connects the league with artists and influencers across the Asia Pacific region to reach fans in novel ways. Through this collaboration, CORTIS will participate in official NBA events, attend games, create exclusive content, and work on branded apparel and merchandise. The group will also take part in promotional campaigns connected to the league.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/NBAJPN\/status\/2012858204540063931?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"ja\" dir=\"ltr\">\u30b7\u30e3\u30c3\u30af\u304b\u3089\u3082\u30b9\u30da\u30b7\u30e3\u30eb\u306a\u6b53\u8fce\ud83d\ude4c\ud83c\udfc0 <a href=\"https:\/\/twitter.com\/cortis_bighit?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@cortis_bighit<\/a> Friends of the NBA\ud83d\udd25<a href=\"https:\/\/twitter.com\/hashtag\/CORTISxNBA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#CORTISxNBA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FriendsofNBA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#FriendsofNBA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SHAQ?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SHAQ<\/a> <a href=\"https:\/\/t.co\/PD25P3OJv1\">pic.twitter.com\/PD25P3OJv1<\/a><\/p>\n<p>&mdash; NBA Japan (@NBAJPN) <a href=\"https:\/\/twitter.com\/NBAJPN\/status\/2012858204540063931?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 18, 2026<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The \u201cLullaby\u201d hitmakers shared that the partnership is an important milestone in their career and reflects values they relate to. The group\u2019s creative philosophy, described as \u201c<strong>Color Outside the Lines<\/strong>,\u201d corresponds with the NBA\u2019s emphasis on creativity, individuality, and challenge.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cJoining the \u2018Friends of the NBA\u2019 is a milestone we never imagined achieving early in our debut. We aim to \u2018Color Outside the Lines\u2019 and present music that defies conventions. That\u2019s why we deeply resonate with the NBA\u2019s creative and challenging spirit. We are genuinely excited to represent the NBA and connect with fans through this special collaboration where sports and culture intersect,\u201d the group said.<\/p><\/blockquote>\n        <\/figure>\n        \n<p>On a similar note, <strong>Wayne Chang<\/strong>, Managing Director of NBA Asia, stated that the collaboration highlights the strong connection between sports and music, noting that both industries share passionate global fan communities.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>\u201cK-pop shares many commonalities with the NBA in terms of passion, creativity, and a global fanbase. Next month\u2019s All-Star event in Los Angeles will be the starting point for delivering unforgettable experiences that combine the artistry of basketball and K-pop to fans worldwide, alongside CORTIS.\u201d<\/p>\n<blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/AboutMusicYT\/status\/2001685678975799428?s=20\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">CORTIS is set to headline the NBA Crossover Concert Series at 2026 All-Star Weekend in Los Angeles. <a href=\"https:\/\/t.co\/CJbLOuJVYe\">pic.twitter.com\/CJbLOuJVYe<\/a><\/p>\n<p>&mdash; About Music (@AboutMusicYT) <a href=\"https:\/\/twitter.com\/AboutMusicYT\/status\/2001685678975799428?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 18, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><\/blockquote>\n<p>The announcement follows confirmation that CORTIS will headline the<strong> NBA Crossover concert series<\/strong> on February 12, 2026, at the Los Angeles Convention Center. This performance will take place during the 2026 NBA All-Star Week, which makes CORTIS the first KPop group to headline an official All-Star-related concert. Additional details about the partnership and upcoming activities will be released through the NBA\u2019s official platforms and global fan channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NBA announced on January 18, 2026, that the KPop boy group CORTIS had been selected as Friends of the NBA. The Friends of the NBA program connects the league with artists and influencers across the Asia Pacific region to reach fans in novel ways. Through this collaboration, CORTIS will participate in official NBA events, [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":156946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[3489],"class_list":{"0":"post-156944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-cortis"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/156944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=156944"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/156944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/156946"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=156944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=156944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=156944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}