{"id":148212,"date":"2025-09-07T06:03:50","date_gmt":"2025-09-07T13:03:50","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=148212"},"modified":"2025-09-07T06:03:50","modified_gmt":"2025-09-07T13:03:50","slug":"katseye-turns-their-new-fashion-campaign-into-a-viral-hit","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/katseye-turns-their-new-fashion-campaign-into-a-viral-hit\/","title":{"rendered":"KATSEYE turns their new fashion campaign into a viral hit"},"content":{"rendered":"<p><strong>KATSEYE<\/strong>, the coolest Western girl group this year, just proved they have massive fashion and music power! On August 20th, 2025, GAP dropped its \u201c<strong>Better in Denim<\/strong>\u201d campaign featuring the six-member group dancing to Kelis\u2019 throwback hit \u201cMilkshake.\u201d And boom! By September 7th, the video alone had over 56.9 million views on Instagram, with YouTube capturing 18 million more.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/PopCrave\/status\/1962245638428430681\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">KATSEYE\u2019s \u2018Better in Denim\u2019 campaign has received over 400 million views and 8 billion impressions across all platforms, Gap CEO reports.<\/p>\n<p>The ad also received more views in its first three days than Gap\u2019s last four releases combined. <a href=\"https:\/\/t.co\/KoRUBAQM6Q\">pic.twitter.com\/KoRUBAQM6Q<\/a><\/p>\n<p>&mdash; Pop Crave (@PopCrave) <a href=\"https:\/\/twitter.com\/PopCrave\/status\/1962245638428430681?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 31, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The ad is both viral and marketing gold, with GAP<strong> CEO Richard Dickson<\/strong> bragging about roughly 8 billion impressions and 400 million total views across platforms. Even Kelis herself and other celebrities like Chloe Sevigny and Mindy Kaling chimed in with praise. The NFL even dropped a comment: \u201cPerfect, no explanation needed.\u201d<\/p>\n<p><iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/youtu.be\/IwzF26o0AuU?si=giAHW7Ow_uDRL2WP\" title=\"Better in Denim.\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/IwzF26o0AuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Styled in low-rise denim, joined by 30 dancers, KATSEYE pulled off a campaign that fashion magazines like Harper\u2019s Bazaar and V Magazine are hailing as a perfect brand fit. Their blend of music and style is now setting trends worldwide, proving why they\u2019re monster rookies. If this is the star of their music career as a group, just picture how bright their future looks!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KATSEYE, the coolest Western girl group this year, just proved they have massive fashion and music power! On August 20th, 2025, GAP dropped its \u201cBetter in Denim\u201d campaign featuring the six-member group dancing to Kelis\u2019 throwback hit \u201cMilkshake.\u201d And boom! By September 7th, the video alone had over 56.9 million views on Instagram, with YouTube [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":148225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,1597],"tags":[3392],"class_list":{"0":"post-148212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-fashion","9":"tag-katseye"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/148212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=148212"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/148212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/148225"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=148212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=148212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=148212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}