{"id":147808,"date":"2025-08-31T09:23:26","date_gmt":"2025-08-31T16:23:26","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=147808"},"modified":"2025-08-31T09:23:26","modified_gmt":"2025-08-31T16:23:26","slug":"katseyes-gap-campaign-has-garnered-400-million-views-on-social-media","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/katseyes-gap-campaign-has-garnered-400-million-views-on-social-media\/","title":{"rendered":"KATSEYE\u2019s GAP campaign has garnered 400 million views on social media"},"content":{"rendered":"<p><strong>KATSEYE<\/strong> and <strong>GAP<\/strong>\u2019s latest campaign,<em> \u201cBetter in Denim,\u201d<\/em> has become a global phenomenon after the clever yet shady response to American Eagle\u2019s campaign with Sidney Sweeney. Ultimately, the Kpop rising group has sparked GAP\u2019s revival with their influential presence.<\/p>\n<p>The GAP CEO, Richard Dickson, has commented on the declining sales and waning relevance among younger audiences. However, when <strong>they decided to make the latest campaign with KATSEYE, the brand\u2019s impressions skyrocketed to new heights<\/strong>.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@gap\/video\/7540280761782521118\" data-video-id=\"7540280761782521118\">\n<section><a title=\"@gap\" href=\"https:\/\/www.tiktok.com\/@gap?refer=embed\" target=\"_blank\" rel=\"noopener\">@gap<\/a> Better in Denim.\u00a0 This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together. Featuring @KATSEYE. \u00a0 \u201cMilkshake\u201d by @kelis Directed by Bethany Vargas. Choreographed by @robbieblue_ Explore the campaign at link in bio. <a title=\"BetterinDenim\" href=\"https:\/\/www.tiktok.com\/tag\/BetterinDenim?refer=embed\" target=\"_blank\" rel=\"noopener\">#BetterinDenim<\/a> <a title=\"\u266c original sound - Gap\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7540280759022619423?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Gap<\/a><\/section>\n<\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>Dickson stated that the \u201cBetter in Denim\u201d campaign ignited a cultural surge, as the campaign garnered <strong>400 million views<\/strong> and <strong>8 billion impressions<\/strong> across all platforms, and topped TikTok searches. Ultimately: <em>\u201cKATSEYE\u2019s vibrant contribution transformed Gap\u2019s image, propelling the brand back into the <strong>global spotlight<\/strong>.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KATSEYE and GAP\u2019s latest campaign, \u201cBetter in Denim,\u201d has become a global phenomenon after the clever yet shady response to American Eagle\u2019s campaign with Sidney Sweeney. Ultimately, the Kpop rising group has sparked GAP\u2019s revival with their influential presence. The GAP CEO, Richard Dickson, has commented on the declining sales and waning relevance among younger [&hellip;]<\/p>\n","protected":false},"author":3102,"featured_media":147809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[3392],"tmauthors":[],"class_list":{"0":"post-147808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-katseye"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/147808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=147808"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/147808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/147809"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=147808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=147808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=147808"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=147808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}