{"id":146426,"date":"2025-08-06T14:00:59","date_gmt":"2025-08-06T21:00:59","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=146426"},"modified":"2025-08-06T14:43:12","modified_gmt":"2025-08-06T21:43:12","slug":"stray-kids-felix-becomes-the-new-global-brand-ambassador-for-hera","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/stray-kids-felix-becomes-the-new-global-brand-ambassador-for-hera\/","title":{"rendered":"Stray Kids\u2019 Felix becomes the new global brand ambassador for HERA"},"content":{"rendered":"<p>When you think about South Korean beauty, it is almost inevitable to think about<strong> Stray Kids<\/strong>\u2019<strong> Felix<\/strong>. The idol\u2019s flawless visuals and charismatic persona have made him worthy of being considered as one of the most beautiful idols in the Kpop scene, and global brands are well aware of it.<\/p>\n<p>On August 6, <strong>HERA, a Korean beauty brand, announced Felix as a model for the brand<\/strong>. This marks the brand\u2019s first change in models in more than six years, by naming global brand ambassador the iconic idol.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146431\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA.jpg\" alt=\"The idol is celebrating his new role as model for HERA beauty\" width=\"1200\" height=\"800\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA.jpg 1200w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA-300x200.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA-1024x683.jpg 1024w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA-768x512.jpg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA-1100x733.jpg 1100w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA-680x453.jpg 680w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2025\/08\/Stray-Kids-Felix-receives-a-huge-package-from-HERA-200x133.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>A HERA representative explained why they chose Stray Kids\u2019 Felix to be part of their company. The idol\u2019s <strong>versatility<\/strong> and<strong> undeniable charm<\/strong> are such a big influence in the Kpop scene, and surely he will be able to gather a wider audience for the brand.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote><p>Felix\u2019s unique style and versatile charm match the \u2018bold and elegant beauty\u2019 that HERA values, which is why we chose him as an ambassador. We expect him to help share HERA\u2019s <strong>beauty philosophy<\/strong> with customers worldwide.\u201d<\/p><\/blockquote>\n        <\/figure>\n        \n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about South Korean beauty, it is almost inevitable to think about Stray Kids\u2019 Felix. The idol\u2019s flawless visuals and charismatic persona have made him worthy of being considered as one of the most beautiful idols in the Kpop scene, and global brands are well aware of it. On August 6, HERA, a [&hellip;]<\/p>\n","protected":false},"author":3102,"featured_media":146427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[1075,1074],"class_list":{"0":"post-146426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-felix","11":"tag-stray-kids"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/146426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=146426"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/146426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/146427"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=146426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=146426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=146426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}