{"id":139403,"date":"2025-03-18T06:52:47","date_gmt":"2025-03-18T13:52:47","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=139403"},"modified":"2025-03-18T06:52:47","modified_gmt":"2025-03-18T13:52:47","slug":"newjeans-transforms-into-njz-trademarking-everything-from-music-to-logos","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/newjeans-transforms-into-njz-trademarking-everything-from-music-to-logos\/","title":{"rendered":"NewJeans transforms into NJZ: Trademarking everything from music to logos"},"content":{"rendered":"<p>NewJeans isn\u2019t just changing their name! Now officially known as<strong> NJZ<\/strong>, the\u00a0 \u201cAttention\u201d singers are pushing forward with <strong>trademarks<\/strong> covering music, fashion, and even home goods. As revealed by K-media outlet OSEN on March 18, NJZ filed trademark applications for two logos and a symbol on February 6\u2014one day before publicly announcing their new group name. This move comes amid their ongoing contract legal feud with <strong>HYBE\u2019s ADOR.<\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/talytokki\/status\/1901864836151038097\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/talytokki\/status\/1901864836151038097<\/a><\/p>\n<p><strong>The trademarks span 10 product categories, from CDs and clothing to mats and fragrances<\/strong>. In K-pop, mats often double as collectible cushions, and lighting equipment hints at a future <strong>NJZ light stick<\/strong>. Notably, all five members\u2014Minji, Hanni, Danielle, Haerin, and Hyein\u2014are listed as applicants. Their legal procedures are being handled by Shin &amp; Kim LLC, the firm also representing them in their legal battle against HYBE\u2019s ADOR.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/newjeansnews_\/status\/1887658719275851857\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">NJZ will be the headliners for 2025 ComplexCon Hong Kong\ud83d\udc40\ud83d\udc40 <a href=\"https:\/\/t.co\/bIeQkqt732\">pic.twitter.com\/bIeQkqt732<\/a><\/p>\n<p>&mdash; NJZNEWS\ud83c\uddf0\ud83c\uddf7 (@newjeansnews_) <a href=\"https:\/\/twitter.com\/newjeansnews_\/status\/1887658719275851857?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 7, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Even amid their feud, the group is pushing ahead with new content and a new music era. They\u2019re set to perform at the<strong> ComplexCon<\/strong> fashion and culture festival in Hong Kong from March 21 to 23. They\u2019ve also revamped their online presence, launching new accounts on X, YouTube, and TikTok, giving fans a fresh era to look forward to in the middle of their legal drama.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NewJeans isn\u2019t just changing their name! Now officially known as NJZ, the\u00a0 \u201cAttention\u201d singers are pushing forward with trademarks covering music, fashion, and even home goods. As revealed by K-media outlet OSEN on March 18, NJZ filed trademark applications for two logos and a symbol on February 6\u2014one day before publicly announcing their new group [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":139404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16],"tags":[],"tmauthors":[],"class_list":{"0":"post-139403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/139403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=139403"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/139403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/139404"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=139403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=139403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=139403"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=139403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}