{"id":138972,"date":"2025-03-08T08:46:58","date_gmt":"2025-03-08T16:46:58","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=138972"},"modified":"2025-03-15T16:45:39","modified_gmt":"2025-03-15T23:45:39","slug":"le-sserafims-agency-says-there-was-no-special-treatment-used-against-njz","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/le-sserafims-agency-says-there-was-no-special-treatment-used-against-njz\/","title":{"rendered":"LE SSERAFIM\u2019s agency says there was no \u201cspecial treatment\u201d used against NJZ"},"content":{"rendered":"<p>On March 7, 2025, the Seoul Central District Court held the first hearing for <strong>NJZ<\/strong>\u2019s legal battle against <strong>HYBE<\/strong> and <strong>ADOR<\/strong>. NJZ, formerly NewJeans, alleged that <strong>LE SSERAFIM received unfair benefits over them<\/strong>, revealing they received a Louis Vuitton ambassadorship first, but it was originally intended for NJZ member Hyein.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/pannchoa\/status\/1897882751744753726\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">NJZ&#39;s reps openly call out HYBE for discrimination against NJZ in favor of LE SSERAFIM (ft. Louis Vuitton ambassadorship was initially only offered to Hyein)<a href=\"https:\/\/t.co\/emrlsK2qEt\">https:\/\/t.co\/emrlsK2qEt<\/a> <a href=\"https:\/\/t.co\/Dd5a97XeA8\">pic.twitter.com\/Dd5a97XeA8<\/a><\/p>\n<p>&mdash; pannchoa (@pannchoa) <a href=\"https:\/\/twitter.com\/pannchoa\/status\/1897882751744753726?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 7, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>LE SSERAFIM\u2019s agency, <strong>Source Music<\/strong>, responded the same day, denying any special treatment. They maintained that Sakura\u2019s link with Louis Vuitton occurred without HYBE\u2019s intervention, noting that LE SSERAFIM\u2019s brand connection began in April 2022. In contrast, NJZ claimed Hyein was picked for the brand deal first but that the agency rerouted the fashion ambassadorship unfairly.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/KVerselife\/status\/1897958196586643890\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Source Music denied <a href=\"https:\/\/twitter.com\/hashtag\/NJZ?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NJZ<\/a> (<a href=\"https:\/\/twitter.com\/hashtag\/NewJeans?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NewJeans<\/a>) claim that <a href=\"https:\/\/twitter.com\/hashtag\/LE_SSERAFIM?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#LE_SSERAFIM<\/a> got special treatment, stating <a href=\"https:\/\/twitter.com\/hashtag\/SAKURA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SAKURA<\/a>&#39;s solo deal in April 2022 later expanded to the group. <\/p>\n<p>They also refuted claims about NewJeans\u2019 debut process and warned of legal action over false information. <a href=\"https:\/\/t.co\/LNhltNcG9C\">pic.twitter.com\/LNhltNcG9C<\/a><\/p>\n<p>&mdash; K Verse Life (@KVerselife) <a href=\"https:\/\/twitter.com\/KVerselife\/status\/1897958196586643890?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 7, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>NJZ also revealed that HYBE allegedly promised them to be the first girl group debuting under the company but that the dates were changed to have LE SSERAFIM make their debut first<\/strong>. In response, Source Music rejected the claims and said that NJZ\u2019s accusations were baseless, calling it irresponsible to drag the names of their artists without proof. The agency also promised to protect its name as a company and LE SSERAFIM&#8217;s through legal means if needed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 7, 2025, the Seoul Central District Court held the first hearing for NJZ\u2019s legal battle against HYBE and ADOR. NJZ, formerly NewJeans, alleged that LE SSERAFIM received unfair benefits over them, revealing they received a Louis Vuitton ambassadorship first, but it was originally intended for NJZ member Hyein. LE SSERAFIM\u2019s agency, Source Music, [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":138973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16],"tags":[1672],"tmauthors":[],"class_list":{"0":"post-138972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"tag-le-sserafim"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/138972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=138972"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/138972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/138973"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=138972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=138972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=138972"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=138972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}