{"id":138891,"date":"2025-03-07T07:44:01","date_gmt":"2025-03-07T15:44:01","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=138891"},"modified":"2025-03-07T07:44:01","modified_gmt":"2025-03-07T15:44:01","slug":"njz-accuses-hybe-of-favoritism-toward-le-sserafim","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/njz-accuses-hybe-of-favoritism-toward-le-sserafim\/","title":{"rendered":"NJZ accuses HYBE of favoritism toward LE SSERAFIM"},"content":{"rendered":"<p>During the first hearing of <strong>NJZ vs. HYBE\u2019s ADOR<\/strong> on March 7, 2025, NJZ claimed HYBE prioritized <strong>LE SSERAFIM<\/strong> over them, interfering with their brand deals and breaking prior commitments. The \u201cSuper Shy\u201d singers argued that they were originally promised to debut as HYBE\u2019s first girl group, only to be left second to LE SSERAFIM, who debuted first.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/pannchoa\/status\/1897870257974292650\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">NJZ reveals that HYBE tried to sabotage their image by prohibiting them from wearing commemorative ribbons over the Jeju incident while preparing ribbons for other HYBE artists. Hanni unilaterally prepared the ribbons after learning that it was allowed<a href=\"https:\/\/t.co\/CLH5fAEOMS\">https:\/\/t.co\/CLH5fAEOMS<\/a> <a href=\"https:\/\/t.co\/6NTlNSl4Tu\">pic.twitter.com\/6NTlNSl4Tu<\/a><\/p>\n<p>&mdash; pannchoa (@pannchoa) <a href=\"https:\/\/twitter.com\/pannchoa\/status\/1897870257974292650?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 7, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>One of NJZ\u2019s key complaints was about member Hyein\u2019s ambassador deal with<strong> Louis Vuitton<\/strong>. They alleged that HYBE pushed for LE SSERAFIM to take over the role, leading to confusion. According to NJZ, Louis Vuitton later apologized, admitting they assumed HYBE had obtained HYBE\u2019s ADOR approval for the change. This reinforced NJZ\u2019s theory that the agency manipulated their deal to sabotage them.<\/p>\n<p>ADOR defended the situation, arguing that their CEO was unfairly blaming HYBE for decisions made within the fashion industry. Adding to the controversy, member Hanni took to <strong>Instagram<\/strong> to tell the label to stop bothering her and twisting the narrative in court, making things take an even more tense turn.<\/p>\n<p>As both sides continue to battle in court, the legal drama surrounding NJZ\u2019s contract dispute is escalating into one of K-pop\u2019s biggest industry feuds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the first hearing of NJZ vs. HYBE\u2019s ADOR on March 7, 2025, NJZ claimed HYBE prioritized LE SSERAFIM over them, interfering with their brand deals and breaking prior commitments. The \u201cSuper Shy\u201d singers argued that they were originally promised to debut as HYBE\u2019s first girl group, only to be left second to LE SSERAFIM, [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":138895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16],"tags":[1672],"tmauthors":[],"class_list":{"0":"post-138891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"tag-le-sserafim"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/138891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=138891"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/138891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/138895"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=138891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=138891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=138891"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=138891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}