{"id":138664,"date":"2025-03-02T10:22:40","date_gmt":"2025-03-02T18:22:40","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=138664"},"modified":"2025-03-02T10:24:43","modified_gmt":"2025-03-02T18:24:43","slug":"blackpinks-lisa-the-real-reason-behind-the-sales-dip-for-her-debut-solo-album","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/blackpinks-lisa-the-real-reason-behind-the-sales-dip-for-her-debut-solo-album\/","title":{"rendered":"BLACKPINK\u2019s Lisa: The real reason behind the sales dip for her debut solo album"},"content":{"rendered":"<p><strong>BLACKPINK\u2019s Lisa<\/strong> made a dazzling comeback with her latest solo album, \u201c<strong>Alter Ego<\/strong>,\u201d sending fans worldwide into a frenzy. But when the record reportedly sold around 30,400 copies on its first day\u2014compared to the massive 330,129 copies that her LALISA EP moved back in 2021\u2014people couldn\u2019t help but notice the difference. So what\u2019s really going on with these numbers?<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/koreansales_twt\/status\/1895499456646430866\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">[HT] LISA (<a href=\"https:\/\/twitter.com\/wearelloud?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@wearelloud<\/a>) 1st Full Album &lt;Alter Ego&gt; <\/p>\n<p>DAY 1: 30,400 <\/p>\n<p>TOTAL: 30,400 <a href=\"https:\/\/twitter.com\/hashtag\/LISA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#LISA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/%EB%A6%AC%EC%82%AC?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#\ub9ac\uc0ac<\/a> <a href=\"https:\/\/t.co\/MYb99NTEvB\">pic.twitter.com\/MYb99NTEvB<\/a><\/p>\n<p>&mdash; KOREAN SALES (@koreansales_twt) <a href=\"https:\/\/twitter.com\/koreansales_twt\/status\/1895499456646430866?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 28, 2025<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Here\u2019s the tea: After parting ways with <strong>YG Entertainment<\/strong> for her individual projects, she established her own label called <strong>LLOUD<\/strong> and teamed up with <strong>RCA Records<\/strong> for distribution. That means Alter Ego was mostly sold through the special LLOUD X RCA Records website, which doesn\u2019t count for the usual Korean charts like Hanteo and Gaon. As a result, Lisa\u2019s global fanbase might not have boosted her first-day sales in the same way they did for LALISA.<\/p>\n<p>Fans are now pointing out that charts aren\u2019t everything, especially when Lisa\u2019s influence extends way beyond <strong>South Korea<\/strong>. With 10 million music video views in just two days and 5 singles rocking the world, \u201cAlter Ego\u201d is still hitting big. At the end of the day, it\u2019s all about Lisa getting into the first chapter of her career.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLACKPINK\u2019s Lisa made a dazzling comeback with her latest solo album, \u201cAlter Ego,\u201d sending fans worldwide into a frenzy. But when the record reportedly sold around 30,400 copies on its first day\u2014compared to the massive 330,129 copies that her LALISA EP moved back in 2021\u2014people couldn\u2019t help but notice the difference. So what\u2019s really going [&hellip;]<\/p>\n","protected":false},"author":3104,"featured_media":138665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16],"tags":[17,954],"tmauthors":[],"class_list":{"0":"post-138664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"tag-blackpink","10":"tag-lisa"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/138664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=138664"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/138664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/138665"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=138664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=138664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=138664"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=138664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}