{"id":115965,"date":"2024-06-01T10:10:52","date_gmt":"2024-06-01T17:10:52","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=115965"},"modified":"2024-06-01T10:10:52","modified_gmt":"2024-06-01T17:10:52","slug":"nct-has-lost-millions-of-followers-after-announcing-their-starbucks-collaboration","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/nct-has-lost-millions-of-followers-after-announcing-their-starbucks-collaboration\/","title":{"rendered":"NCT has lost millions of followers after announcing their Starbucks collaboration"},"content":{"rendered":"<p>In the first days of May, the K-Pop group <strong>NCT<\/strong> announced a new <strong>collaboration<\/strong> with <strong>Starbucks<\/strong>, but this brand-bad reputation has caused the boys to lose millions of followers on social networks and receive negative reactions from netizens.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/kchartsmaster\/status\/1796009446159626420\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Starbucks Korea announces exclusive collaboration with NCT for drinks, food and merchandise.<a href=\"https:\/\/t.co\/1HvzJcbIYN\">https:\/\/t.co\/1HvzJcbIYN<\/a> <a href=\"https:\/\/t.co\/7S7POPVBLf\">pic.twitter.com\/7S7POPVBLf<\/a><\/p>\n<p>&mdash; Kpop Charts (@kchartsmaster) <a href=\"https:\/\/twitter.com\/kchartsmaster\/status\/1796009446159626420?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 30, 2024<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Previously, the chain of coffee shops was in the middle of a scandal for <strong>supporting Israel in the<\/strong> <strong>Palestine war<\/strong>. For that reason, fans decided to <strong>boycott the collaboration<\/strong> with the boy group to support Gaza, but this seems to go beyond the exclusive line and merchandise together.<\/p>\n<p>It is common that when a boycott is started, people <strong>protest<\/strong> by avoiding listening to the artists&#8217; music on legal platforms and <strong>unfollowing<\/strong> them on social networks, and when checking the official account of NCT, it is evident how this has declined since their announcement.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-115987\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/06\/NCT-suffers-its-biggest-fall-on-Instagram-after-this-collaboration.jpg\" alt=\"\" width=\"1200\" height=\"800\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/06\/NCT-suffers-its-biggest-fall-on-Instagram-after-this-collaboration.jpg 1200w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/06\/NCT-suffers-its-biggest-fall-on-Instagram-after-this-collaboration-300x200.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/06\/NCT-suffers-its-biggest-fall-on-Instagram-after-this-collaboration-1024x683.jpg 1024w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/06\/NCT-suffers-its-biggest-fall-on-Instagram-after-this-collaboration-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>According to social media tracker Social Blade, the official Instagram account of the boygroup suffered the biggest <strong>loss at 674,370<\/strong> over the last 30 days. For their part, the subunits <strong>NCT 127<\/strong>, <strong>NCT DREAM<\/strong>, and <strong>WayV<\/strong> accounts have lost 629,760, 633,210, and 455,340 in the same period of time.<\/p>\n<p>However, as not only the group account is losing followers, the <strong>members are also losing followers<\/strong> in recent days, such as <strong>Taeyong<\/strong>, who, despite seemingly speaking out against the collaboration, has lost almost 680K followers, while <strong>Mark<\/strong> has experienced a drop of more than 988K, meaning a success in the boycott.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/PopBase\/status\/1796138491283226681\" class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">NCT&#39;s Taeyong seemingly asks fans to boycott the latest Starbucks Korea collection with the group via Instagram stories. <a href=\"https:\/\/t.co\/mHiq0JwDQQ\">pic.twitter.com\/mHiq0JwDQQ<\/a><\/p>\n<p>&mdash; Pop Base (@PopBase) <a href=\"https:\/\/twitter.com\/PopBase\/status\/1796138491283226681?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 30, 2024<\/a><\/p><\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first days of May, the K-Pop group NCT announced a new collaboration with Starbucks, but this brand-bad reputation has caused the boys to lose millions of followers on social networks and receive negative reactions from netizens. Previously, the chain of coffee shops was in the middle of a scandal for supporting Israel in [&hellip;]<\/p>\n","protected":false},"author":2817,"featured_media":115986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16],"tags":[938],"class_list":{"0":"post-115965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"tag-nct"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/115965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/2817"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=115965"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/115965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/115986"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=115965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=115965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=115965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}