{"id":112320,"date":"2024-04-29T15:20:06","date_gmt":"2024-04-29T22:20:06","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=112320"},"modified":"2024-04-29T10:32:28","modified_gmt":"2024-04-29T17:32:28","slug":"ive-unveils-the-music-video-for-heya","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/ive-unveils-the-music-video-for-heya\/","title":{"rendered":"IVE unveils the music video for \u201cHEYA\u201d"},"content":{"rendered":"<p><strong>IVE<\/strong>\u2019s marketing has become a masterclass in how to blend a transition almost perfectly. <em>\u201cI\u2019VE SWITCH\u201d<\/em> is about a new phase where the group explored alternative personas and narratives by creating a whole new universe in their music catalog.<\/p>\n<p>The girl band released the new music video for \u201cHEYA,\u201d which already captivated fans worldwide. This double-title track became the talk of the town because of <strong>the addictive melody with great lyrics and an exquisite rap verse<\/strong>, which encapsulates all of their skills.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-112357\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/04\/IVEs-new-video-HAYE-encapsulates-the-girls-aura.jpg\" alt=\"\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/04\/IVEs-new-video-HAYE-encapsulates-the-girls-aura.jpg 800w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/04\/IVEs-new-video-HAYE-encapsulates-the-girls-aura-300x188.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2024\/04\/IVEs-new-video-HAYE-encapsulates-the-girls-aura-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This new music video is not the only surprise IVE has prepared for the fans. The girls are going to host a<strong> comeback talk live session<\/strong> on their official YouTube channel on April 29. During the stream, IVE will share their thoughts on the comeback, discuss the tracks, and introduce the <em>\u201cHEYA\u201d<\/em> music video.<\/p>\n<p>This promising era is set to <strong>skyrocket<\/strong> IVE\u2019s music career further. The idols already took over TikTok to launch a dance challenge for<em> \u201cHEYA\u201d<\/em> captivating the fans. This is the perfect promotion for an upcoming track and a great release. You can watch the <em>\u201cHEYA\u201d<\/em> music video below:<\/p>\n<p><iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/www.youtube.com\/watch?v=07EzMbVH3QE\" title=\"IVE \uc544\uc774\ube0c &#039;\ud574\uc57c (HEYA)&#039; MV\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/07EzMbVH3QE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IVE\u2019s marketing has become a masterclass in how to blend a transition almost perfectly. \u201cI\u2019VE SWITCH\u201d is about a new phase where the group explored alternative personas and narratives by creating a whole new universe in their music catalog. The girl band released the new music video for \u201cHEYA,\u201d which already captivated fans worldwide. This [&hellip;]<\/p>\n","protected":false},"author":3102,"featured_media":112337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7,24],"tags":[1558],"class_list":{"0":"post-112320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kpop","8":"category-news","9":"category-videos","10":"tag-ive"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/112320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=112320"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/112320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/112337"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=112320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=112320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=112320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}