TREASURE is making huge waves with the release of their new musical project, “IF I.” The idols are already fulfilling everyone’s expectations when it comes to commercial success, and their fandom is ready to support their new single.
On June 12 KST, “IF I” reached 100 million views on YouTube. Surprisingly, TREASURE hit a huge milestone in just under 12 days since its release on June 1, as it was confirmed by the idols’ music agency, marking the group’s fastest music video to achieve this record.
The special music video is receiving a lot of love for its cool black-and-white style and powerful hip-hop dance moves. The iconic choreography became one of the main topics online, and that’s why the success behind the single on the different streaming platforms.
In addition to this great achievement, TREASURE’s official YouTube channel recently passed 8 million subscribers. They also gained about 500,000 new monthly listeners on Spotify, proving their fast-growing global popularity. Congratulations to TREASURE!

