The Saja Boys join McDonald’s and Netflix to expand the KPop Demon Hunters world

The new meal campaign connects fast food, fan culture, and the film’s massive success

The vocal stars behind the Saja Boys are taking KPop Demon Hunters into a new space through a McDonald’s and Netflix collaboration built around fan culture. Ahead of the release of the limited edition meals, Andrew Choi, NECKWAV, Kevin Woo, samUIL Lee, and Danny Chung (the singing voices of the Saja Boys) spoke about how unusual and exciting the project feels. This campaign introduces meals inspired by the movies’ rival groups, HUNTR/X and the Saja Boys. In addition, it also gives fans collectible photocards and special digital content.

“I think our favorite part of our meal is that we have a soda pop in our meal,” said Woo while talking about the project with PEOPLE. “I feel like the fans will go just nuts.” He said that the collectible cards are also very special. “We were fans of collecting cards as kids. So to have our own…with our faces on it is just so iconic.”

The Saja Boys Breakfast Meal includes a Spicy Saja McMuffin with peppery sauce, hash browns, and a drink. The campaign also adds the Derpy McFlurry, which mixes vanilla soft serve with berry popping pearls and wild berry sauce. Other items include Ramyeon McShaker Fries, Hunter Sauce, and Demon Sauce, all reflecting on the film’s style and the different personalities of the characters. In addition, fans can scan QR codes found on special Derpy cards to unlock early access content and take part in the Battle for the Fans, which will determine the winner of this campaign between HUNTR/X and the Saja Boys.

“It’s unbelievable. We thought K-pop had reached its pinnacle… but KPop Demon Hunters completely surpassed that,” Andrew Choi said.

The collaboration arrives while the film is still enjoying strong momentum after months of its premiere. KPop Demon Hunters won two Academy Awards at the 98th Oscars on March 15, 2026, including Best Animated Feature and Best Original Song for “Golden.” In addition, the track won the Best Song For Visual Media category at the Grammys, reaffirming its status as a large cultural phenomenon.

“Coming from immigrant families, McDonald’s felt like America. Now, it can also feel like our culture in Korea. It’s special and it’s heartwarming,” Chung finally said about the crossover between the food chain and the hit movie.

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