Taylor Swift appeared during the opening broadcast of the 2026 Winter Olympics to send a recorded message to athletes on February 6, 2026. The clip aired within the first 20 minutes of the program, which streamed live on NBC and Peacock. The “Wood” singer encouraged the athletes to enjoy the experience and to remember the moment for the rest of their lives.
“This is a message to all the athletes,” Taylor shared. “Getting to learn your stories, and seeing everything you sacrificed and all your determination and hard work and passion … it’s just really inspiring.”
“I am very grateful for everything you’ve done to get to this point in your life and grateful that you’ve brought all of us along on this journey,” The singer and songwriter said. “Wishing you all the best of luck and a safe journey, and I hope this is an experience you cherish for the rest of your life.”
The livestreamed event showed celebrities, such as Usher and Jeff Goldblum, arriving in Milan for the games before Taylor Swift appeared on screen wearing a casual sweatshirt. Her latest hit, “The Fate of Ophelia,” played in the background as the ceremony coverage took place. The opening event also announced upcoming performances by Andrea Bocelli and Mariah Carey. The lighting of the Olympic cauldron followed a torch relay that included participation from ENHYPEN’s SUNGHOON.
The 2026 Winter Olympic Games run from February 6, 2026, to February 22, 2026, featuring events such as skiing and skating. Taylor Swift previously worked with the Olympics by narrating a Team USA commercial in 2024. The singer and songwriter also released the music video for her single “Opalite” on the same day as the ceremony. The clip is currently only available on Apple Music and Spotify, but it’s slated to arrive on YouTube on February 8.