Hyunjin x Esquire Korea x Cartier, the triple collab we needed
Stray Kids’ Hyunjin sparked major buzz after unveiling its holiday campaign, Curating Holiday Framed Moments, in collaboration with Cartier for Esquire Korea. The campaign also marks Esquire Korea’s 30th anniversary, making the release extra special beyond seasonal content.
Category is: elegant yet intense
Designed as a curated storytelling experience, the project brings together three artists who each present holiday moments shaped by their own artistic frame. Hyunjin’s involvement has dominated online conversations, especially since he’s been combining his role as a Stray Kids member and a fashion powerhouse. Fans are praising his pictures due to his powerful and elegant presence.
Hyunjin in fashion during 2025
That energy fits perfectly with the campaign’s concept. Known for expressive visuals, performance artistry, and a strong fashion identity, Hyunjin has long mastered the art of being the perfect visual idol, turning moments into statements. Adding to the occasion, Cartier’s timeless design language makes the collaboration feel refined, emotional, and elegant. Instead of loud marketing, the campaign focuses on framed emotions and storytelling, making it one of the most anticipated fashion and KPop crossovers closing out 2025.