Stray Kids’ Felix is out here collecting titles like it is a hobby, and his latest one proves he keeps glowing and growing. Beauty Plus Magazine unveiled their 2025 Beauty Trends Review and revealed that the Stray Kids member was chosen as the Beauty Icon of the Year after receiving a majority of votes in their annual survey. Fans are loving his look, which is exactly what the brand needs coming into this year.
#FELIX was selectrd a 2025 Beauty Icon of the Year in the Beauty+ 2025 Beauty Trend Review
📰 BEAUTY+:
2025 Beauty Trend ReviewAs "Beauty+" wraps up 2025, we conducted an online survey among users asking them to vote for the "Beauty Trends of the Year."
Here’s a quick… pic.twitter.com/c6cDAm9la4— FELIX INTERNATIONAL ♍︎ (@FLX_INTL) December 9, 2025
Adding to the excitement, Felix recently became the face of HERA, and the impact was immediate. Known already as a standout in the fashion world, he stepped into the world of the brand with ease. According to Beauty Plus, he brought fresh energy to HERA’s image, all thanks to his ethereal blond hair, elegant demeanor, and flawless skin. The idol was photographed holding some of the brand’s products, matching HERA’s vibe and style. Felix was announced as a HERA ambassador back on August 5, 2025, adding another fashion brand to his portfolio. He is already a muse for Louis Vuitton, Samsung, Gentle Monter, Tamburines, ATiSSU, and Gong Cha.
#FELIX is selected as the “Beauty Icon of the Year” by Beauty+ Magazine in their 2025 Beauty Trends Review
“A standout in the fashion world, he has also established himself in the beauty industry, injecting fresh energy into the brand's image”#FELIXxHERA pic.twitter.com/mIQX0aJYUw
— 𝙁𝙀𝙇𝙄𝙓 𝙑𝙄𝙍𝘼𝙇 𝘼𝙍𝘾𝙃𝙄𝙑𝙀 (@BbokRisma) December 9, 2025
His rise in the beauty industry only adds to his growing influence as a global trendsetter. With his signature charisma, KPop star power, and fashion game, Stray Kids’ Felix has undoubtedly become a major triple threat in the industry. January hasn’t even started, but it’s shaping up to be another standout fashion and beauty era for Felix.
