G-Dragon is teaming up with McDonald’s to deliver another quality menu across Asia. The idol is once again making huge waves in the territory by bringing another fantastic idea and merging Kpop with fast food.
Despite McDonald’s Korea announcing the collaboration on September 9, the promotions have kicked off this week and will roll out sequentially across participating markets starting September 17, including 13 different markets across Asia.
The idol has been selected as the face of the campaign; at the heart is gochujang, one of Korea’s most recognizable ingredients. The butter sauce will become the main event, as it is introduced in the two-for-two burgers, featuring different chicken patties paired with the gochujang butter sauce and Colby Jack cheese, creating a combination of spicy and savory flavors.
The collaboration will extend beyond the menu, with McDonald’s Korea also partnering with G-Dragon’s fashion brand, PEACEMINUSONE. A limited-edition collection of McDonald’s x PEACEMINUSONE merchandise is scheduled to be unveiled later this month. Stay tuned for further news!
