Luxury fashion and jewellery partnerships continue in 2026
In 2026, Kim Taehyung, known worldwide as V from BTS, continues to build strong brand collaborations following his return from military service in 2025. While his main focus has been on getting back together with BTS and preparing for the release of their upcoming album and world tour, his collaborations have kept him on the spotlight. For example, his partnerships extend across major international markets including Paris, Seoul and Tokyo.
Celine appointed V as a global brand ambassador in March 2023. The partnership remains active in 2026, focusing on campaign appearances and seasonal collections under the brand’s creative direction. Cartier also named him a global ambassador in July 2023. V’s association began with the Panthère de Cartier campaign and continues as part of the jewellery house’s core branding efforts. Both partnerships position V as a representative of luxury brands with consistent international popularity.
Beauty, beverage, and lifestyle brands strengthen commercial presence
The KPop star’s partnerships are not limited to fashion. V’s collaborations also extend into outdoor apparel, beauty, and beverages. In August 2025, Snow Peak Apparel announced him as global ambassador for its Fall and Winter line, generating strong visibility in South Korea during the Chuseok period. Late 2025 brought additional appointments, including TIRTIR as a global beauty ambassador and Yunth as an exclusive ambassador in Japan.
In June 2025, Coca-Cola Korea named the BTS member its official ambassador for Coca-Cola Zero campaigns. Later that year, Compose Coffee launched the limited edition V COMPOSED menu featuring three signature drinks (Rich Allegro, Yuja Staccato and Dolce Serenade). These partnerships remain active in 2026, showing V’s versatility as a brand ambassador in luxury, outdoor apparel, beauty, skincare, and beverages. This makes it the BTS member with the most brand ambassadorships, alongisde Jin.
Here’s V’s official partnership list:
- Compose Coffee.
- Coca-Cola.
- Yunth.
- TIRTIR.
- Snow Peak Apparel.
- Cartier.
- Celine.