J-Hope x Nike: The partnership that’s making waves
Rumors about BTS’ J-Hope becoming Nike’s new global ambassador in 2026 started swirling around after Sure magazine reported the idol’s potential partnership with the brand on December 13, 2025. While Nike has not officially confirmed anything yet, the report claims J-Hope is gearing up for a themed campaign inspired by his solo mini-album Hope on the Street. After the news, fans went into full detective mode and noticed Nike’s marketing team recently followed J-Hope on Instagram, and boom! That was all it took to send ARMY into hype mode.
J-Hope’s fashion previous endeavors
If confirmed, this would be J-Hope’s second global ambassadorship, following his historic appointment as Louis Vuitton House Ambassador in February 2023, making him the first BTS member to land a solo luxury fashion partnership. The rapper and singer has also been busy on the streetwear front, joining forces with HUMAN MADE for a collaboration that launched on November 22, 2025, featuring squirrel motifs, custom logos, and everything from jackets to rings.
The future of BTS for 2026
Beyond his fashion game, J-Hope is also driving major numbers. On December 12, 2025, OSEN reported that HYBE officially joined the global music industry’s Big 4, backed by $469.2 million in tour revenue for 2025. A big chunk of that came from j-hope’s solo tour HOPE ON THE STAGE, which ran from February to June 2024, hitting 15 cities across North America and Asia. Meanwhile, a BTS group comeback is planned for spring 2026, including their first full-length album in nearly six years and a possible 65-date world tour.