BLACKPINK’s Lisa is thriving like no other in her homeland. Recently, the idol was named “The Amazing Ambassador” for the “Feel All the Feelings” campaign in 2026, which aims to strengthen the country’s image as a high-quality travel destination. Lisa has been consistently showcasing Thai culture with her fashion and music videos, just like “Rockstar.”
On January 28 KST, the “Feel All the Feelings,” exclusive night event was held as Lisa made a triumphant entrance at the event by wearing a beautiful traditional golden dress. The idol’s show-stopping presence was enough for all the attendees to admire Lisa’s beauty.
The campaign supports the Trusted Thailand initiative, which will build confidence among travelers. The Thai government just hit on the right person; Lisa has become an international icon with her contributions to Thai culture, presence in the Kpop scene, and becoming an ambassador of several brands. Congratulations to the idol on this amazing recognition by her homeland.