BLACKPINK’s Lisa has been officially named the Amazing Thailand Ambassador for the Feel All the Feelings campaign in 2026. Her appointment was announced by the Tourism Authority of Thailand, which aims to strengthen the country’s image as a high-quality travel destination. Lisa’s ambassadorship represents Thailand through a fresh, modern lens, appealing to both international and domestic travelers. Her global reach is expected to help Thailand connect with younger audiences and fans who may be discovering the country for the first time.
Tourism Authority of Thailand Governor Thapanee Kiatphaibool said Lisa will help showcase Thailand beyond its scenic locations. According to Thapanee, the campaign focuses on meaningful travel experiences, culture, and emotional connections. Speaking at the campaign launch held at Wat Arun Ratchawararam, she said that Thailand wants visitors to feel a deeper connection to the country. The goal is to encourage travelers to see Thailand not just as a place touristy place, but as a destination that leaves lasting memories through people, traditions, and everyday life.
“The appointment of Lisa as the Amazing Thailand Ambassador marks a new chapter in conveying Thailand’s charm, connecting hearts with the country, and inviting travellers to experience every ‘feeling’ that defines Thailand — not just as a destination, but as a Quality Leisure Destination.”
The Feel All the Feelings campaign also supports the Trusted Thailand initiative, which aims to build confidence among travelers. Thapanee emphasized that the program encourages Thai citizens to be good hosts while ensuring visitors feel safe and welcomed. By highlighting quality experiences and trust, the Tourism Authority hopes travelers will return and recommend Thailand to others. With Lisa’s help and perspective, Thailand is positioned as a destination with depth, authenticity, and cultural value that goes far beyond its famous landscapes.