Ray Ban introduces Jennie as its new global ambassador
On April 9, 2026, Ray Ban officially appointed BLACKPINK’s Jennie as its new global brand ambassador. The eyewear company, owned by EssilorLuxottica, said this collaboration is meant to connect with a younger worldwide audience united by fashion and music. The BLACKPINK member has created a strong image through her personal style, which often combines luxury pieces with a more casual streetwear look. According to the brand, that balance aligns with Ray Ban’s identity, which is rooted in classic design with a contemporary vibe. This comes yet as another fashion milestone for Jennie, who is already an ambassador for Chanel, Calvin Klein, and Gentle Monster.
Jennie joins the Ray-Ban family in 2026. For a stellar performer who always sees the next move, these are the iconic, fashion-forward styles frames that match her momentum. #Jennie #JennieRubyJane pic.twitter.com/J0NpojlzeU
— Ray-Ban (@ray_ban) April 9, 2026
Jennie says the partnership felt natural from the start
Jennie also shared her thoughts about the recently announced collaboration, saying she was happy to work with the brand. She explained that the partnership felt natural from the beginning and connected it to her own idea of confidence. In her statement, she described confidence as something quiet and personal, not something loud. The “Mantra” singer also shared that she likes pieces becoming part of daily life and reflecting a person’s mood. That message is connected to the image Ray Ban is trying to present through this campaign, which promotes comfort, self-expression, and simple style.
“I’m very happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” Jennie said.
The campaign highlights bold looks and Jennie’s next steps
Alongside the partnership announcement, Ray Ban launched a new campaign centered on Jennie’s image and style. The collection includes wrap shields inspired by the 1990s, vintage metal frames, and cat eye designs with a retro feel. The company said the eyewear wants to bring comfort and everyday use. This new campaign arrives soon after Jennie finished her six-month concert tour with BLACKPINK, titled the DEADLINE World Tour. On the music front, Jennie will continue performing live with summer festival appearances at The Governors Ball, Mad Cool Festival, Summer Sonic, and Lollapalooza Chicago 2026, all in the same year.
