The gaming and music industries have always had a special relationship; while music creates an ambiance, games provide a story. Together, they make a unique experience for thousands of gamers. BLACKPINK’s Lisa and Sony PlayStation are well aware of it and team up in an unforgettable promotion.
PlayStation released a one-minute commercial, where BLACKPINK’s Lisa is playing a variety of popular PS5 titles, including award-winning Astro Bot, Tekken 8, Helldivers 2, and Bungie’s upcoming extraction shooter, Marathon. In addition, the Thai rapper has interacted with the DualSense controller to promote the immersive experience PlayStation has to offer.
Ultimately, the new commercial became the talk of the town because of the quality of the new campaign, but also by BLACKPINK’s Lisa’s undeniable and powerful presence. The idol’s natural charisma and comfort in front of the camera just show how relaxing playing is.