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SEVENTEEN and Pharrell Williams join forces in “Bad Influence”

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SEVENTEEN and Pharrell Williams join forces in “Bad Influence”
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SEVENTEEN is celebrating the “HAPPY BURSTDAY” release with several surprises, including singles produced by the legendary American artist and producer, Pharrell Williams, an iconic blend of Kpop and Pop music. So, what was the result?

On June 11, SEVENTEEN officially released the music video for their latest digital single, “Bad Influence, sparking excitement among the K-Netizens and global fans. The new song showcases a bold sonic shift for the 13-member group, giving the idols’ signature with Pharrell’s genre-defying production style.

SEVENTEEN (세븐틴) 'Bad Influence (Prod. by Pharrell Williams)' Official MV

The experimental yet infectious song, along with the music video, presents a sleek, futuristic aesthetic, highlighting SEVENTEEN’s dynamic choreography and charismatic performance. The music video amplifies the emotional depth of the song’s lyrics and consecrates the idols as the biggest wave in the Kpop scene nowadays.

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