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HYBE flexes big money even amid their legal drama with NewJeans

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HYBE flexes big money even amid their legal drama with NewJeans
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HYBE is pulling in a record 500.6 billion KRW in Q1 2025—even with the NewJeans vs. ADOR legal mess still going on. On April 29, the company dropped its receipts, showing a jaw-dropping 39% sales jump compared to 2024. What could’ve been a sleepy quarter turned into a flex fest.

How’d they do it? Global tours from big names like J-Hope, SEVENTEEN, and ENHYPEN brought in 155.2 billion KRW alone—triple last year’s number. Direct sales from albums, shows, and brand deals made up 64% of the total revenue, while merch and licensing skyrocketed 75% to 106.4 billion KRW. Basically, HYBE was able to have their idols cash in hard.

But behind the bills, things are messy! NewJeans is still fighting to break up with ADOR, claiming trust issues, while the company clapped back, saying the contract’s binding—and for now, the court’s on ADOR’s side, banning NewJeans from leaving the agency. The drama’s not slowing HYBE’s money train, though. With BTS gearing up to return in full by 2026, HYBE’s already predicting a 45% revenue spike.

There might be chaos in the courtroom, but big coins will also be in the bank.

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