BLACKPINK’s Lisa is all about that throwback vibe as she unveils her latest alter ego, Kiki. This fresh persona channels Y2K flair, from the bubblegum-pink hair to the unstoppable attitude. On January 23, 2025, LLOUD gave fans a thrilling first look at this alter ego, who apparently can’t live without a perfect playlist and a late-night adventure.
Lisa introduces Kiki 💖
hit me up if you wanna “kiki”! 🖤https://t.co/BZRHgjPSt9#LISAxAlterEgo pic.twitter.com/5LBchiQy18
— LISANATIONS (@LISANATIONS_) January 22, 2025
Kiki follows the previously revealed alter egos Roxi and Sunni, each tied to a different track from Lisa’s upcoming album, “ALTER EGO.” Fans have been eating up this concept because it showcases Lisa’s artistic range and fearless creativity. And guess what? This new persona is inspired by “New Woman,” Lisa’s third single from her album with Rosalía.
LISA stuns for her upcoming debut studio album ‘ALTER EGO.’ Out February 28th. pic.twitter.com/XZlCqMZchZ
— Pop Base (@PopBase) December 18, 2024
Fans can’t forget that Vixi and Speedi are next in line, hinting that the BLACKPINK rapper is far from done revealing new egos. Now, mark your calendars: “ALTER EGO” officially drops on February 28, 2025, under her own label, LLOUD, which she founded in 2024 in partnership with RCA Records.