‘The Flash‘ was considered a failure at the box office, and the film barely managed to collect the money invested, a month after its release, so the production had to find other ways and take new measures to make the film manage to collect as much money as possible, which seems to be working for them.
Recently, ‘The Flash’ became the best-selling movie on digital services sales platforms, achieving the first place as the most requested film on platforms such as Google Play, iTunes or Vudu. The movie was harshly criticized for its poor CGI effects, and its completely unnecessary character cameos, which did not help much in its advertising campaign.
It remained as the biggest failure on the big screen, but even so, it knew how to move between the different entertainment markets that exist, such as home theater, which was the sector that best welcomed the film of more than 200 million dollars, selling at a regular price, has managed to get the first place of the best-selling films by digital platforms.
With the pressure of the studios and the fans on top, the executives of the giants of the film industry had to choose to take measures to counteract the huge millionaire losses that the film was generating, as the weeks passed at the box office and without even approaching the amount of speculated revenue, ‘The Flash’ ended up being distributed by various means at a low price, it was even the first film that opted to be sold through the world of cryptocurrency.