Last Monday, January 16th, it was announced that BTS member Jimin would become a global ambassador for the luxury brand, joining big names in entertainment such as Rihanna, Jennifer Lawrence, Johnny Depp, among others.
Jimin received an invitation as a guest of honor at the ‘DIOR WINTER 2023‘ fashion week in Paris. The event will be held on Friday, January 20 at 3:00pm Paris time and will be streamed online through the brand’s official social media accounts.
All the fans have been eager to see the look that the BTS member will wear at the luxury brand’s fashion show where Dior’s new winter men’s collection will be showcased.
Dior via Instagram stories
— BTS Charts Daily⁷ (@btschartsdailys) January 18, 2023
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Jimin became the first Asian man to be named global brand ambassador for Dior. However, it seems that the fashion company has taken full advantage of this agreement in the commercial sphere by managing to increase the value of its shares.
Dior is one of the most luxurious and popular fashion houses.
In 2022 it ranked second only to Gucci in the popularity ranking of luxury brands. So becoming a representative of this brand is an achievement.
As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior's passion for the outdoors. pic.twitter.com/t3PRuekW6u
— Dior (@Dior) January 16, 2023
However, the idol achieved new records for the company. According to data.com, Dior reached its highest shares after Jimin was announced as its new global ambassador. After the announcement on January 16th, the share price rose to €775.50 on the same day, on January 18, the price rose to €789.00.
Dior's shares on the stock exchange soared to record highs after Jimin's announcement as a global brand ambassador.
This is Dior's highest share price since its 1992 issue.
The Jimin effect is amazing! pic.twitter.com/L87tjFfqM8
— sauravi⁷ (@destinedwith875) January 19, 2023