NewJeans has undoubtedly arrived on the KPOP scene to make a difference, as following the advice of Steve Jobs’ popular phrase, Min Hee Jin, the group’s creator, managed to catapult the 5 girls to the top of the charts by breaking incredible records.
Currently, the group has the 4 most streamed songs on Spotify South Korea, a milestone that no KPOP act had ever achieved before, in addition to breaking into the top 10 of Spotify Global and Apple Music, NewJeans has known how to win over the general public quickly.
But, behind all this success, it’s not only Min Hee Jin, the KPOP guru actually took the members’ ideas to make important decisions regarding the group’s debut. During a recent interview, the girls revealed that they were in charge of different aspects.
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This is how Min Hee Jin constantly met with the 5 to discuss how they wanted things to be done.
In one of those meetings, Hyein (the youngest member of the group), came up with the idea that instead of following the classic line when a KPOP group debuts, they would actually come as a surprise without any kind of teaser.
Hyein said that in the KPOP scene, it was known that a new girl group would debut under a subsidiary of HYBE, and moreover, the group’s manager was none other than Min Hee Jin. Hyein thought that was enough, so they listened to her and debuted in a surprise way.
This is how the group managed to make a huge impact from the very first moment they debuted, as netizens’ curiosity grew to know what NewJeans was all about, as well as leaving positive messages for not following one of the main rules when debuting a group in the KPOP industry. You can watch the full interview here:
