Olympic Games Tokyo 2020 sponsor Coca Cola brings together 14 artists for “Colorful,” including SHINee’s Taemin and Sabrina Carpenter. On July 19, the music video for “colorful” song was released. In the midst of final preparations for Tokyo 2020, Coca Cola announced what their official song will be for the Olympics season.
“Colorful” is a collaborative song with 14 artists. In the lineup, SHINee’s Taemin is listed as a representative of K-pop. “Colorful” is a Team Coca Cola project and is being release on digital platforms by Universal Music Japan. Notable Japanese performers and artists from other countries were summoned for the voices.
Singer-songwriter AI, Motohiro Hata, Little Glee Monster, Daichi Miura, Perfume, SHINee’s Taemin, Miyavi, rapper Nasty C, Sabrina Carpenter, Ayumu Imazu, duet Blue Vintage, Mizki (Mizuki Nakamoto), Sanari, and Chikuzen Sato are collaborating on the song inspired by the olympic spirit. The general producer of “Colorful” is Ryosuke Imai, who described the concept of the song this way.
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“A dream, a team. This phrase will be heard in ‘Colorful’ to bring people together regardless of their skin color, gender, age or country.
Initially, it was created to represent the union of hearts and soul through sport.
The values and behavior of people in the world have changed dramatically in the last year due to COVID-19“.
Imai optimistically hopes that “Colorful” will highlight the value of friendship in a new era of “co-creation” rather than “competition”. “We hope that this song of energy and encouragement for this new era, especially the Olympic athletes who have been affected by the coronavirus,” said the artist on the presentation of the musical theme.